Last year, Mukesh Ambani’s Reliance Jio disrupted the telecommunication space with super reasonable 4G tariffs. the company appears to be in gear to continue its turbulent streak by launching super-affordble feature phones that, apparently, will do away with the necessity for smartphones.
According to an Economic Times report, Reliance Jio is considering launching 4G VoLTE-ready feature phones that will price as little as Rs 999. what’s more? The phone is claimed to be able to access Jio’s high-speed 4G internet, the Jio digital store and play music.
The phone, keeping reasonable pricing in view, would possibly lack some advanced functionalities, however it’s purported to boot Google’s android and might have physical keyboard and front-facing camera.
Going by the figures, concerning 65th of India’s subscriber base still uses feature phones. With the bottom value of smartphones ranging from Rs 3,000, the adoption rate for smartphones has been weak. Reliance Jio is already selling smartphones beneath the LYF brand with price tags as low as Rs 3,499. These smartphones are bundled with Jio SIMs. Setting a new benchmark, the new feature phone, with a Rs 999 tag, will allow a lot of individuals to go mobile.
At Rs 1,000 or thereabouts, the phone will probably disrupt the market.
The Economic Times report conjointly disclosed that Reliance Jio is working with domestic manufacturers like lava to manufacture these phones. Also, the phones are going to be partially subsidized to keep the value within the range of Rs 1,000 – Rs 1,500. These phones will carry both Jio and lava branding and will be sold-out through individual retail channels, in order that they can reach to a wider market.